Fuzzy Group Decision Making in Pursuit of a Competitive Marketing Strategy.
Chin-Tsai LinChuan LeeCheng-Shiung WuPublished in: Int. J. Inf. Technol. Decis. Mak. (2010)
Keyphrases
- fuzzy set theory
- group decision making
- fuzzy numbers
- marketing strategies
- aggregation operators
- fuzzy sets
- linguistic variables
- intuitionistic fuzzy
- direct marketing
- fuzzy logic
- multiple attributes
- fuzzy linguistic
- multi criteria decision making
- multi criteria
- interval valued
- ahp method
- decision makers
- support systems
- customer relationship management
- fuzzy topsis
- decision making
- customer satisfaction
- multiple criteria
- multi attribute
- data mining
- commercial banks
- genetic algorithm
- puts forward
- machine learning