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The Dynamics of Pre- and Post-purchase Service and Consumer Evaluation of Online Retailers: A Comparative Analysis of Dissonance and Disconfirmation Models.
Insu Park
Jeewon Cho
H. Raghav Rao
Published in:
Decis. Sci. (2015)
Keyphrases
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online shopping
online retailers
online stores
electronic commerce
probabilistic model
service providers
service quality
customer satisfaction
online shoppers
real world
prior knowledge
purchase behavior