Marketing on the Internet - who can benefit from an online marketing approach?

Melody Y. Kiang T. S. Raghu Kevin Huei-Min Shang

Published in: Decis. Support Syst. (2000)

Keyphrases

online marketing
marketing strategies
social media
search engine marketing
website
direct marketing
internet marketing
search engine
information systems
case study
data analysis
life cycle
search engine optimization