Identifying Opinion Leaders for Marketing by Analyzing Online Social Networks.
Niyoosha Jafari MomtazAbdollah AghaieSomayeh AlizadehPublished in: Int. J. Virtual Communities Soc. Netw. (2011)
Keyphrases
- online social networks
- opinion leaders
- social networks
- viral marketing
- social media
- social relationships
- user activity
- social networking
- online social networking
- data mining
- social relations
- network structure
- online communities
- social networking sites
- play a crucial role
- social context
- online social
- social ties
- social interaction
- social network analysis
- location based social networks
- social roles
- multi agent