The influencing factors and marketing strategies of developing telecommunication industry customer loyalty: based on analytic hierarchy process.
Li LiWengui SuJian JiangPublished in: ICEC (2005)
Keyphrases
- marketing strategies
- influencing factors
- analytic hierarchy process
- customer loyalty
- customer satisfaction
- economic development
- life cycle
- evaluation method
- customer relationship management
- evaluation model
- decision makers
- support systems
- website design
- multiple criteria
- multi criteria
- service quality
- group decision making
- data mining
- puts forward
- commercial banks
- information retrieval