AI and Big Data in Contemporary Marketing.
Sugandha AgarwalNorita B. AhmadDima JamaliPublished in: Computer (2024)
Keyphrases
- big data
- social media
- predictive modeling
- cloud computing
- artificial intelligence
- big data analytics
- unstructured data
- data processing
- data analysis
- data management
- data mining
- expert systems
- data visualization
- data science
- massive data
- business intelligence
- case based reasoning
- vast amounts of data
- knowledge discovery
- data intensive
- high volume
- machine learning
- data stores
- information processing
- decision making
- information retrieval
- data sets
- data intensive computing
- huge data
- software engineering
- object oriented
- real world