Cross-Store Discount or Purchase Subsidy？ Promotion Strategy of E-commerce Platforms Based on the Two-Sided Market Theory.
Miao WangZhenhua QuZhiyuan FanYifei LiuMin WangPublished in: WHICEB (1) (2024)
Keyphrases
- electronic commerce
- electronic markets
- optimal strategy
- business transactions
- trading strategies
- theoretical basis
- online banking
- purchase behavior
- stock market
- decision making
- product information
- electronic marketplaces
- business models
- search strategy
- general theory
- theoretical framework
- agent mediated
- artificial intelligence