The Business Value of Firms' Social Media Efforts: Evidence from Facebook.
Sunghun ChungAnimesh AnimeshKunsoo HanAlain PinsonneaultPublished in: ICEC (2015)
Keyphrases
- social media
- empirical evidence
- competitive advantage
- social media platforms
- competitive environment
- social networking
- social networks
- information technology
- social interaction
- business intelligence
- online social networks
- user generated content
- decision making
- social media data
- online social
- social web
- public opinion
- belief functions
- environmental factors
- technological innovation
- social media sites
- competitive intelligence
- online communities
- big data
- real world events
- e government