The Moderating Effect of Customer Perceived Value on Online Shopping Behaviour.
Hsin Hsin ChangHsin-Wei WangPublished in: Online Inf. Rev. (2011)
Keyphrases
- online shopping
- customer satisfaction
- purchase intention
- consumer behavior
- continuance intention
- user satisfaction
- service quality
- online retailers
- customer preferences
- satisfaction degree
- electronic commerce
- mobile commerce
- technology acceptance
- subjective norm
- internet usage
- positive effects
- personal information
- product search
- databases
- perceived usefulness
- independent variables
- perceived risk
- user acceptance
- social media
- real time
- online shoppers