Keyphrases
- process model
- customer relationship management
- data mining
- business processes
- customer segmentation
- data mining applications
- process mining
- competitive advantage
- business process
- data mining technology
- marketing strategies
- petri net
- data mining algorithms
- formal models
- crisp dm
- data mining methods
- control flow
- real world
- decision making
- machine learning
- knowledge discovery
- rough sets
- business process models
- customer behavior
- website
- data preprocessing
- databases
- direct marketing
- predictive modeling
- data analysis
- data mining and knowledge discovery
- workflow systems
- search engine
- artificial intelligence
- event logs
- clustering analysis
- knowledge discovery in databases
- association rules