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Customer relationship mining system for effective strategies formulation.
Cathy H. Y. Lam
George T. S. Ho
Chun-Ho Wu
King Lun Choy
Published in:
Ind. Manag. Data Syst. (2014)
Keyphrases
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data mining
information systems
multi agent systems
text mining
web mining
transactional data
customer behavior
databases
neural network
real world
knowledge discovery
association rule mining
credit card
customer relationship management
customer service