Display Advertising Auctions with Arbitrage.
Ruggiero CavalloR. Preston McAfeeSergei VassilvitskiiPublished in: ACM Trans. Economics and Comput. (2015)
Keyphrases
- display advertising
- budget constraints
- online advertising
- contextual advertising
- multi unit
- advertising campaigns
- stock price
- online auctions
- information revelation
- auction protocol
- portfolio management
- bidding strategies
- multi attribute
- combinatorial auctions
- web pages
- search advertising
- mechanism design
- user interface
- group buying
- resource allocation
- sponsored search
- reverse auction
- user behavior
- website