CRM strategies for a small-sized online shopping mall based on association rules and sequential patterns.
Beomsoo ShimKeunho ChoiYongmoo SuhPublished in: Expert Syst. Appl. (2012)
Keyphrases
- sequential patterns
- small sized
- association rules
- frequent patterns
- shopping mall
- mining algorithm
- sequential pattern mining
- multiple minimum supports
- minimum support
- transaction databases
- incremental mining
- pattern discovery
- pattern mining
- multi dimensional
- frequent pattern mining
- mining sequential patterns
- frequent item sets
- incremental updating
- sequential pattern mining algorithm
- mining frequent
- data mining
- frequent itemsets
- frequent sequential patterns
- association rule mining
- mining association rules
- knowledge discovery
- frequent sequences
- shopping malls
- prefix tree
- interesting patterns
- apriori algorithm
- pattern growth
- frequent itemset mining
- customer transactions
- data analysis
- generalized association rules
- databases
- topic in data mining