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Why People Continue to Play Online Games: In Search of Critical Design Factors to Increase Customer Loyalty to Online Contents.

Dongseong ChoiJinwoo Kim
Published in: Cyberpsychology Behav. Soc. Netw. (2004)
Keyphrases
  • online game
  • online gaming
  • multi player
  • case study
  • game playing
  • online learning
  • virtual communities
  • role playing game
  • data mining
  • multimedia
  • software engineering
  • design process