Virtual goods, real goals: Exploring means-end goal structures of consumers in social virtual worlds.
Yoonhyuk JungSuzanne D. PawlowskiPublished in: Inf. Manag. (2014)
Keyphrases
- virtual world
- social context
- virtual environment
- virtual space
- virtual communities
- virtual reality
- virtual learning environments
- face to face interactions
- mixed reality
- multi user
- physical world
- immersive environments
- virtual teams
- virtual objects
- user goals
- electronic commerce
- computer science
- augmented reality
- artificial intelligence
- real environment
- contextual information
- social media