Research Note - Investigating the Influence of the Functional Mechanisms of Online Product Presentations.

Zhenhui Jiang Izak Benbasat

Published in: Inf. Syst. Res. (2007)

Keyphrases

online learning
internet shopping
real time
multimedia
life cycle
mechanism design
website
computational models
product information
viral marketing
neural network
production planning
social influence
product quality
influence factors
comparison shopping