Yield Optimization of Display Advertising with Ad Exchange.

Santiago R. Balseiro Jon Feldman Vahab S. Mirrokni S. Muthukrishnan

Published in: Manag. Sci. (2014)

Keyphrases

display advertising
online advertising
advertising campaigns
budget constraints
optimization process
global optimization
behavioral targeting
web pages
optimization method
search engine
information exchange
search advertising
optimization algorithm
sponsored search