Predicting customer loyalty using the internal transactional database.
Wouter BuckinxGeert VerstraetenDirk Van den PoelPublished in: Expert Syst. Appl. (2007)
Keyphrases
- transactional databases
- customer loyalty
- association rules
- transactional data
- frequent patterns
- itemsets
- data mining
- service quality
- customer satisfaction
- frequent itemsets
- data structure
- mining algorithm
- quality of service
- potential customers
- marketing strategies
- frequent itemset mining
- association rule mining
- data analysis
- web pages
- search engine