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Robust optimization for spread quality and shortfall in guaranteed targeted display advertising planning.
Wenqiang Dai
Min Liu
Chengbin Chu
Ming Liu
Published in:
Comput. Oper. Res. (2024)
Keyphrases
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robust optimization
display advertising
chance constrained
mathematical programming
online advertising
risk measures
decision making
decision theory
semidefinite programming
stochastic programming
cooperative
special case
portfolio optimization