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Bayesian network classifiers for identifying the slope of the customer lifecycle of long-life customers.
Bart Baesens
Geert Verstraeten
Dirk Van den Poel
Michael Egmont-Petersen
Patrick Van Kenhove
Jan Vanthienen
Published in:
Eur. J. Oper. Res. (2004)
Keyphrases
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bayesian network classifiers
customer satisfaction
customer behavior
customer relationship management
bayesian networks
structure learning
discriminative learning
benchmark data sets
classification accuracy
naive bayes
data mining
naive bayes classifier
data sets
feature selection
knn
parameter learning