Understanding Network Effects in Software Markets: Evidence from Web Server Pricing.
John GallaugherYu-Ming WangPublished in: MIS Q. (2002)
Keyphrases
- network effects
- web server
- proprietary software
- website
- information goods
- electronic markets
- pricing strategies
- digital goods
- web pages
- technology adoption
- switching costs
- social networks
- software systems
- end users
- social influence
- key factors
- web search engines
- software development
- agent based simulation
- electronic commerce
- software vendors
- source code
- information retrieval