The impact of digital marketing strategies on customer's buying behavior in online shopping using the rough set theory.
Ebrahim ForghaniReza SheikhSeyed Mohammad Hassan HosseiniShib Sankar SanaPublished in: Int. J. Syst. Assur. Eng. Manag. (2022)
Keyphrases
- marketing strategies
- rough set theory
- online shopping
- customer satisfaction
- rough sets
- consumer behavior
- direct marketing
- service quality
- decision rules
- attribute reduction
- decision table
- rule induction
- marketing campaigns
- knowledge discovery
- information entropy
- user satisfaction
- customer base
- customer relationship management
- attribute set
- neural network
- life cycle
- data mining
- support systems
- data analysis
- online shoppers
- concept lattice
- electronic commerce
- fuzzy sets
- artificial intelligence
- real time