The Impact of Cognitive Trust and E-WOM on Purchase Intention in C2C E-Commerce Site.
Ika AlfinaJoni EroAchmad Nizar HidayantoMuhammad Rifki ShihabPublished in: J. Comput. Sci. (2014)
Keyphrases
- electronic word of mouth
- purchase intention
- online shopping
- consumer behavior
- product reviews
- positive or negative
- product quality
- virtual communities
- online reviews
- social networking sites
- online stores
- survey data
- attitudes toward
- social network sites
- sentiment analysis
- customer satisfaction
- opinion mining
- case study