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AiAds: Automated and Intelligent Advertising System for Sponsored Search.
Xiao Yang
Daren Sun
Ruiwei Zhu
Tao Deng
Zhi Guo
Zongyao Ding
Shouke Qin
Yanfeng Zhu
Published in:
KDD (2019)
Keyphrases
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sponsored search
online advertising
search engine
click prediction
click through rate
sponsored search auctions
contextual advertising
computational advertising
user experience
click models
web search
display advertising
budget constraints
search advertising