Personalised online sales using web usage data mining.
Xuejun ZhangJohn EdwardsJenny HardingPublished in: Comput. Ind. (2007)
Keyphrases
- web usage
- data mining
- web mining
- web usage mining
- website
- user sessions
- web access
- data mining algorithms
- knowledge discovery
- text mining
- data mining techniques
- data preprocessing
- log files
- information retrieval
- data warehouse
- real world
- web data
- user behavior
- data analysis
- business applications
- web content
- pattern mining
- usage data
- association rule mining