Login / Signup
Identifying top persuaders in mixed trust networks for electronic marketing based on word-of-mouth.
Xiaojing Hu
Shixi Liu
Yudong Zhang
Guozhu Zhao
Cuiqing Jiang
Published in:
Knowl. Based Syst. (2019)
Keyphrases
</>
website
network structure
social networks
long term
electronic data interchange
computer networks
network analysis
viral marketing
neighboring nodes
trust evaluation
decision making
complex networks
network topologies
electronic marketplaces
trading partners
trust propagation