Predictive Analytics Driven Campaign Management Support Systems.
Michael GoulSule BalkanDaniel R. DolkPublished in: HICSS (2015)
Keyphrases
- support systems
- predictive analytics
- information systems
- decision making
- decision support
- decision support system
- business intelligence
- similar problems
- learning systems
- management system
- decision makers
- user interface
- intelligent systems
- data warehousing
- data mining applications
- predictive model
- exploratory data analysis
- cloud computing
- intelligence analysis
- information management
- data sets
- knowledge management
- artificial neural networks
- data mining