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The impact of word of mouth when booking a hotel: could a good friend's opinion outweigh the online majority?

Martin GellerstedtTobias Arvemo
Published in: J. Inf. Technol. Tour. (2019)
Keyphrases
  • online learning
  • real time
  • internet enabled
  • data mining
  • social networks
  • online social networks
  • electronic commerce
  • internet users
  • product reviews