Exploring the privacy implications of addressable advertising and viewer profiling.
William E. SpanglerKathleen S. HartzelMordechai Gal-OrPublished in: Commun. ACM (2006)
Keyphrases
- aspects of data mining
- privacy preserving
- private data
- personal information
- privacy aware
- privacy concerns
- differential privacy
- data mining
- privacy preservation
- privacy preserving data mining
- privacy protection
- private information
- sensitive information
- security issues
- security risks
- personal data
- statistical databases
- identity management
- privacy requirements
- internet advertising
- targeted advertising
- privacy enhancing