Linear-Complexity Forecasting of Ad Campaign Performance with Evolving User Interest.
Xiaoyu WangYonghui GuoHui ShengPeili LvChi ZhouWei HuangShiqin TaDongbo HuangXiujin YangLan XuHao ZhouYusheng JiPublished in: KDD (2024)
Keyphrases
- linear complexity
- user interests
- advertising campaigns
- user behavior
- display advertising
- user profiles
- behavioral targeting
- online advertising
- short term
- user generated
- web personalization
- personalized recommendation
- web content
- collaborative filtering
- user model
- user preferences
- recommender systems
- linear computational complexity
- long term
- exchange rate
- personalized search
- forecasting model
- prediction model
- weather forecasting
- grey model
- medium term
- forecast models
- domain independent
- website