Learning to rank audience for behavioral targeting.
Ning LiuJun YanDou ShenDepin ChenZheng ChenYing LiPublished in: SIGIR (2010)
Keyphrases
- behavioral targeting
- learning to rank
- online advertising
- ranking functions
- information retrieval
- loss function
- user behavior
- evaluation measures
- ranking svm
- retrieval systems
- collaborative filtering
- document retrieval
- relevance judgments
- supervised learning
- evaluation metrics
- test collection
- learning to rank algorithms
- user feedback
- directly optimize
- information retrieval systems