Advertising Visual Attention to Facebook Social Network: Evidence from Eye Movements.
Chun-Chia WangJason C. HungChun-Hong HuangJia-Yu ChenPublished in: IIAI-AAI (2018)
Keyphrases
- visual attention
- eye movements
- social networks
- social networking websites
- eye tracking
- social networking
- online social networks
- social media
- visual search
- saliency map
- social relationships
- focus of attention
- visual perception
- social network sites
- natural scenes
- visual information
- visual attention model
- eye tracking data
- human behavior
- eye movement data
- eye tracker
- visual saliency
- attention mechanism
- visual field
- visual processing
- user interface
- higher order
- image quality