Unleashing Corporate Communications: Social Media And Conversations With Customers.
Marie GriffithsRachel McLeanPublished in: UKAIS (2014)
Keyphrases
- social media
- customer data
- communication patterns
- social networks
- case study
- customer satisfaction
- user generated content
- social networking
- customer service
- communication networks
- social media data
- customer behavior
- online social networks
- communication systems
- end user computing
- social media platforms
- call center
- marketing strategies
- customer preferences
- customer relationship management
- multi party
- content analysis
- big data
- service quality
- online forums
- social media sites
- discourse analysis
- social network analysis
- customer requirements
- special case
- real world events
- mobile devices
- conversational speech
- website