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Learning Multi-touch Conversion Attribution with Dual-attention Mechanisms for Online Advertising.
Kan Ren
Yuchen Fang
Weinan Zhang
Shuhao Liu
Jiajun Li
Ya Zhang
Yong Yu
Jun Wang
Published in:
CoRR (2018)
Keyphrases
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online advertising
multi touch
learning algorithm
online learning
learning process
learning systems
information systems
human computer interaction
social interaction
multi channel