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The Effects of Online Review Message Appeal and Online Review Source Across Two Product Types on Review Credibility, Product Attitude, and Purchase Intention.
Ardion Beldad
Fitria Avicenna
Sjoerd de Vries
Published in:
HCI (24) (2017)
Keyphrases
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product reviews
purchase intention
online shopping
product quality
online reviews
artificial intelligence
response time
product design
object oriented
life cycle
product features
electronic word of mouth