Utilizing the Bidirectional Effect of Evolutive Trust-Rating for Recommendation in E-Commerce.
Jie YaoWenjun JiangPublished in: SmartWorld/SCALCOM/UIC/ATC/CBDCom/IOP/SCI (2018)
Keyphrases
- collaborative filtering
- recommender systems
- rating prediction
- perceived risk
- user preferences
- trust propagation
- trust aware
- product recommendation
- trust model
- customer preferences
- electronic commerce
- matrix factorization
- personalized recommendation
- collaborative recommendation
- electronic marketplaces
- reputation models
- recommendation systems
- sentiment analysis
- trust relationships
- virtual teams
- user ratings
- trust evaluation
- influential factors
- information overload
- user similarity
- product reviews
- business models