Measuring the efficiency of customer satisfaction and loyalty for mobile phone brands with DEA.
Erkan BayraktarEkrem TatogluAli TurkyilmazDursun DelenSelim ZaimPublished in: Expert Syst. Appl. (2012)
Keyphrases
- customer satisfaction
- mobile phone
- service quality
- online shopping
- mobile devices
- mobile learning
- mobile users
- smart phones
- user satisfaction
- mobile technologies
- marketing strategies
- customer retention
- databases
- customer service
- mobile applications
- customer data
- mobile phone users
- electronic commerce
- internet banking
- qr code
- data envelopment analysis
- website
- dea model
- information systems