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Turning Social Capital into Economic Capital: the Sales Effect of Friendship Group Participation in Social Commerce Websites.
Doudou Wang
Xiang Gong
Xiaoxiao Liu
Zhenxin Xiao
Yueyue Li
Cheng Chen
Published in:
HICSS (2024)
Keyphrases
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social capital
group discussion
website design
information flow
social commerce
website
human capital
knowledge sharing
information and communication technologies
business models
public sector
social web
sound theoretical
information sharing
information technology
information systems
data mining