Traditional marketing analytics, big data analytics and big data system quality and the success of new product development.
Ahmad Ibrahim AljumahMohammed T. NuseirMd. Mahmudul AlamPublished in: Bus. Process. Manag. J. (2021)
Keyphrases
- big data analytics
- big data
- social media
- data management
- data analysis
- cloud computing
- predictive modeling
- high volume
- data visualization
- business intelligence
- data processing
- unstructured data
- data mining
- massive data
- knowledge discovery
- data science
- data warehousing
- vast amounts of data
- machine learning
- parallel processing
- user satisfaction
- social networks
- real world
- text classification
- massive datasets
- information systems
- databases
- data warehouse