Understanding user behavior via mobile data analysis.

Eyuphan Bulut Boleslaw K. Szymanski

Published in: ICC Workshops (2015)

Keyphrases

user behavior
data analysis
mobile internet
user interaction
user experience
user preferences
user actions
mobile phone
user browsing
user behavior patterns
mobile devices
online advertising
data mining
implicit feedback
user interests
individual user
mobile users
click models
data warehouse
knowledge base