Factors Impacting Customers' Initial Trust in E-Businesses: An Empirical Study.
Euijin KimSuresh TadisinaPublished in: HICSS (2005)
Keyphrases
- internet commerce
- factors that influence
- factors affecting
- business partners
- customer loyalty
- electronic commerce
- factors influencing
- customer satisfaction
- customer base
- factors that affect
- transaction cost economics
- online banking
- marketing strategies
- customer retention
- government services
- key factors
- trust model
- internet shopping
- business activities
- potential customers
- trust management
- customer data
- reputation systems
- technology adoption
- customer behavior
- decision makers
- individual level
- customer service
- business processes
- cloud computing