Exploring Customer Engagement on Social Networking Sites: A Qualitative Research Enquiry.
Mohit MalhanPrem Prakash DewaniAchint NigamDaicy VazEmmanuel Akaehomen Abumere OgbeibuPublished in: J. Glob. Inf. Manag. (2022)
Keyphrases
- social networking sites
- social networking
- social media
- computer mediated communication
- social networks
- instant messaging
- online social networks
- young adults
- internet users
- electronic commerce
- case study
- social recommendation
- social software
- learning environment
- social relationships
- grounded theory
- social activities
- user generated content
- customer service
- network structure
- online learning
- data analysis
- machine learning