Privacy-preserving targeted mobile advertising: A Blockchain-based framework for mobile ads.
Imdad UllahSalil S. KanhereRoksana BoreliPublished in: J. Netw. Comput. Appl. (2023)
Keyphrases
- record linkage
- privacy preserving
- mobile advertising
- privacy preserving data mining
- vertically partitioned data
- privacy preservation
- multi party
- privacy guarantees
- data privacy
- secure multiparty computation
- private information
- privacy preserving data mining algorithms
- mobile devices
- scalar product
- privacy protection
- sensitive information
- personal information
- partitioned data
- naive bayesian classification
- privacy sensitive
- mobile phone