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Personalised Interactive TV Advertising: The iMEDIA Business Model.
Katherine C. Pramataris
Dimitris A. Papakiriakopoulos
George Lekakos
Nikolaos A. Mylonopoulos
Published in:
Electron. Mark. (2001)
Keyphrases
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business models
interactive tv
digital tv
life cycle
case study
remote control
data broadcasting
cloud computing
electronic commerce
conceptual framework
context aware
user preferences
website
high level
recommender systems
digital video