Optimal reserve prices in weighted GSP auctions.

Yang Sun Yunhong Zhou Xiaotie Deng

Published in: Electron. Commer. Res. Appl. (2014)

Keyphrases

auction mechanisms
budget constraints
winner determination
bidding strategies
mechanism design
network revenue management
combinatorial auctions
lp norm
sponsored search auctions
worst case
multi attribute
expected profit
multi unit
auction protocol