A computational approach to measuring the correlation between expertise and social media influence for celebrities on microblogs.
Wayne Xin ZhaoJing LiuYulan HeChin-Yew LinJi-Rong WenPublished in: ASONAM (2014)
Keyphrases
- social media
- consumer products
- information diffusion
- user generated content
- social networks
- social networking
- social media platforms
- social media data
- viral marketing
- social interaction
- twitter users
- social behavior
- social media sites
- correlation coefficient
- online social networks
- clustering algorithm
- individual differences
- information technology
- social context
- public opinion
- social influence
- case study
- main factors
- big data
- neural network