AdSplit: Separating Smartphone Advertising from Applications.
Shashi ShekharMichael DietzDan S. WallachPublished in: login Usenix Mag. (2012)
Keyphrases
- online advertising
- mobile devices
- internet advertising
- mobile applications
- information retrieval
- machine learning
- database systems
- online marketing
- consumer behavior
- mobile advertising
- database
- targeted advertising
- android platform
- internet marketing
- expert systems
- preprocessing
- video sequences
- clustering algorithm
- website
- data sets