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Does gamified interaction build a strong consumer-brand connection? A study of mobile applications.

Deepak SangroyaRambalak YadavYatish Joshi
Published in: Australas. J. Inf. Syst. (2021)
Keyphrases
  • mobile applications
  • mobile devices
  • mobile phone
  • expert systems
  • electronic commerce
  • mobile learning
  • end to end
  • mobile environments