Modeling click and relevance relationship for sponsored search.

Wei Vivian Zhang Ye Chen Mitali Gupta Swaraj Sett Tak W. Yan

Published in: WWW (Companion Volume) (2013)

Keyphrases

sponsored search
search engine
click prediction
online advertising
click through rate
click models
user clicks
user behavior
contextual advertising
user experience
search behavior
sponsored search auctions
web search
information retrieval systems