The Impact of Advertising Visibility on Consumers' Online Impulse Buying Behavior.

Zijie Chen Rosita Binti Mohd Tajuddin Jing Deng Benhui Ren

Published in: MMBD (2023)

Keyphrases

shopping behavior
online advertising
online learning
online shopping
real time
internet enabled
consumer behavior
marketing campaigns
group buying
grocery shopping
neural network
mobile robot
factors influencing
behavior patterns
pricing strategies
online retailers